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When printing marketing materials like flyers, business cards, or posters, you may encounter terms like “GSM” or “A4 size paper.” These terms define the weight, size, and quality of the paper. But what does GSM mean, and how do you select the best option for your needs? This comprehensive GSM paper guide will help you understand everything about paper weight and how to choose materials like A4 size paper 500 sheets or paper 70 gsm for different printing purposes.
What Is GSM in Printing?
GSM stands for “grams per square metre” and measures the thickness and quality of the paper. A higher GSM number indicates a heavier, more premium-quality sheet. For example:
- 70 GSM Copier Paper is ideal choice for Office Printing, Xerox Paper etc.
- 120 GSM glossy paper is lightweight, making it perfect for menus or event flyers.
- 260 GSM paper is sturdier, often used for business cards or brochures.
This measurement is standardized by weighing a square metre of the paper, regardless of its cut size (e.g., A4 size sheet or A5 flyer).
Why Do Different GSM Levels Exist?
Each GSM serves unique purposes, such as:
- 70-90 GSM paper: Ideal for internal office use or standard printing tasks like A4 size paper.
- 120 GSM glossy paper: Commonly used for takeaway menus and posters.
- 200-300 GSM: High-quality for brochures, menus, or promotional materials.
- 350-450 GSM: Premium options for business cards, postcards, or plastic file folder A4 size inserts.
The choice depends on your application. For instance, lightweight paper like A4 size paper 500 sheets is cost-effective for bulk printing, while thicker stock adds durability and a professional touch to materials like restaurant menus.
Is Lower GSM Always Cheaper?
Lower GSM options, such as 120 GSM glossy paper or 70 gsm Printing Paper, 80 GSM Copier Paper, 75 GSM xerox paper, are budget-friendly for high-volume needs. However, opting for thicker paper ensures a longer lifespan, especially for materials requiring a premium finish.
For example:
- A4 size paper price is suitable for everyday tasks.
- 100 GSM paper delivers a sturdier, more polished look for corporate brochures or event handouts, Sonography report Printing etc.
Common GSM Categories and Their Uses
Here’s a quick guide to help you decide on the perfect GSM for your project:
- 70-90 GSM: Lightweight office paper or printer use.
- 90-120 GSM: Flyers, leaflets, or event posters, Corporate presentation, Sonography reports, Digital Reports etc.
- 120-150 GSM glossy paper: Excellent for A4 size sheet menus or marketing flyers, Sonography reports, MRI Scans etc.
- 200-300 GSM: Used for magazine covers, reusable menus, or brochures.
- 350-450 GSM: Premium A4 size paper stock for business cards or postcards.
Why Choose Wisycart.com for Your Paper Needs?
At Wisycart.com, we offer a range of premium paper supplies catering to all printing requirements. From A4 size paper 500 sheets to 260 GSM paper, we ensure top-notch quality and deliver to over 26,000+ pin codes across India.
Need More Help Choosing the Right Paper?
- Explore our products for options like A4 size paper price comparisons.
- Order free samples to evaluate paper weight, thickness, and finishes.
- Talk to our experts for guidance on your next print project.
Elevate Your Printing Experience with Wisycart.com
Whether it’s A4 size sheets or photo paper in 130 GSM, Wisycart.com combines trust and quality to meet all your printing and office supply needs. Experience seamless service with our PAN-India delivery.
